The Power of Purpose

Friends of the Good

We help growth organizations reach their potential.

Our secret sauce is building communities on purpose.

  • Uncover the core of your business—its purpose. We guide you through a transformative journey to identify the driving force behind what you do. When your purpose is clear, everything else falls into place.

  • Purpose fuels connections. We help you build a thriving community around your brand. Engage with like-minded individuals, customers, and partners who resonate with your mission. Your community becomes your strength.

  • Transform your purpose into tangible results. We assist you in crafting compelling narratives for fundraising initiatives. Whether it's for a cause or business expansion, your purpose-driven story attracts the right support.

  • Events are more than gatherings; they're expressions of your purpose. From impactful conferences to immersive experiences, we curate events that align seamlessly with your mission, leaving a lasting impression on both attendees and your brand.

Our Services

  • Storytelling and Speech Coaching

    Turn the most important talk of your life into the best talk of your life.

  • Strategy Consulting

    Uniting people behind a shared cause, strategic messaging for partnership building and fundraising

  • Complex Event Production

    Complex events made simple. Crafting events that build community on purpose, content on strategy and results in alignment.

Our Team

Michelle Jones

The Master of Connection & Details

As one of the Co-Partners and Founders of Smith & Jones, Michelle is the glue to the whole operation. She has the superpower of finding and bringing amazing people together and can take huge dreams and projects, create a plan, and turn ideas into reality.

Fun Fact: Michelle has walked the Camino de Santiago 8 times and started her own college!

Service expertise:

  • Event operations and design

  • Main stage production // speaker coaching

  • Team management

  • Project management

Jeff Smith

The Curator

As one of the Co-Partners and Founders of Smith & Jones, Jeff co-leads our team by encouraging us to dream big. When Jeff speaks, people listen. But more importantly, Jeff dedicates his life to make sure all voices are heard and represented and doesn’t shy away from the question, “how can we do that better?”

Fun Fact: Jeff has hosted several radios shows

Service expertise:

  • Development and ideation consulting

  • Main stage production // speaker coaching

  • Strategist

  • Campaign and fundraising expert

Heejae Jeong

The Visual Strategist

What can’t Heejae do? For the Smith & Jones team, Heejae helps develop and then takes our most complex programs and ideas and creates beautiful and effective visuals for all to understand. She is the embodiment of ambition and determination.

Fun Fact: Heejae has co-developed her own app in Korea to help foreign visitors learn where and what to eat when visiting.

Service expertise:

  • Strategy and business consulting

  • Visual branding and design

  • Event small group programming

  • UX design

Jedd Chang

The Concierge

Jedd has a diverse set of skills and experiences but the most valuable asset he brings to the Smith & Jones team is his care and advocacy for the attendee/user experience. Whether it’s managing our digital comms or leading the onsite attendee experience, Jedd loves working with and for others.

Fun Fact: Jedd is a former Peace Corps volunteer and has been living and working around the world remotely for 10+ years.

Service expertise:

  • Event design and operations

  • Attendee experience consulting

  • Online business management

  • UX consulting

  • Project management

Portfolio

Innovation Network Gathering
West Chester, Pennsylvania

2-day conference focusing on the future of human clinical trials.

The Wings Conference
Portland, Oregon

Climate tech conference gathering Oregon’s communities to combat this global crisis.

Save our Sites Conference
Tucson, Arizona

A national gathering of clinical trial sites and supportive sponsors.

Who Loves Us (So far)

Let’s collaborate on something worthy together!