The Power of Purpose
Friends of the Good
We help growth organizations reach their potential.
Our secret sauce is building communities on purpose.
-
Uncover the core of your business—its purpose. We guide you through a transformative journey to identify the driving force behind what you do. When your purpose is clear, everything else falls into place.
-
Purpose fuels connections. We help you build a thriving community around your brand. Engage with like-minded individuals, customers, and partners who resonate with your mission. Your community becomes your strength.
-
Transform your purpose into tangible results. We assist you in crafting compelling narratives for fundraising initiatives. Whether it's for a cause or business expansion, your purpose-driven story attracts the right support.
-
Events are more than gatherings; they're expressions of your purpose. From impactful conferences to immersive experiences, we curate events that align seamlessly with your mission, leaving a lasting impression on both attendees and your brand.
Our Services
-
Storytelling and Speech Coaching
Turn the most important talk of your life into the best talk of your life.
-
Strategy Consulting
Uniting people behind a shared cause, strategic messaging for partnership building and fundraising
-
Complex Event Production
Complex events made simple. Crafting events that build community on purpose, content on strategy and results in alignment.
Our Team
Michelle Jones
The Master of Connection & Details
As one of the Co-Partners and Founders of Smith & Jones, Michelle is the glue to the whole operation. She has the superpower of finding and bringing amazing people together and can take huge dreams and projects, create a plan, and turn ideas into reality.
Fun Fact: Michelle has walked the Camino de Santiago 8 times and started her own college!
Service expertise:
Event operations and design
Main stage production // speaker coaching
Team management
Project management
Jeff Smith
The Curator
As one of the Co-Partners and Founders of Smith & Jones, Jeff co-leads our team by encouraging us to dream big. When Jeff speaks, people listen. But more importantly, Jeff dedicates his life to make sure all voices are heard and represented and doesn’t shy away from the question, “how can we do that better?”
Fun Fact: Jeff has hosted several radios shows
Service expertise:
Development and ideation consulting
Main stage production // speaker coaching
Strategist
Campaign and fundraising expert
Heejae Jeong
The Visual Strategist
What can’t Heejae do? For the Smith & Jones team, Heejae helps develop and then takes our most complex programs and ideas and creates beautiful and effective visuals for all to understand. She is the embodiment of ambition and determination.
Fun Fact: Heejae has co-developed her own app in Korea to help foreign visitors learn where and what to eat when visiting.
Service expertise:
Strategy and business consulting
Visual branding and design
Event small group programming
UX design
Jedd Chang
The Concierge
Jedd has a diverse set of skills and experiences but the most valuable asset he brings to the Smith & Jones team is his care and advocacy for the attendee/user experience. Whether it’s managing our digital comms or leading the onsite attendee experience, Jedd loves working with and for others.
Fun Fact: Jedd is a former Peace Corps volunteer and has been living and working around the world remotely for 10+ years.
Service expertise:
Event design and operations
Attendee experience consulting
Online business management
UX consulting
Project management
Portfolio
Innovation Network Gathering
West Chester, Pennsylvania
2-day conference focusing on the future of human clinical trials.
The Wings Conference
Portland, Oregon
Climate tech conference gathering Oregon’s communities to combat this global crisis.
Save our Sites Conference
Tucson, Arizona
A national gathering of clinical trial sites and supportive sponsors.
Who Loves Us (So far)